AWS Softwares Pvt. Ltd. Since the dot-com revolution of the early 2000s, social media marketing has gained more and more prominence. Following those trends has become the norm. Information is disseminated to every corner of the planet by posting, tweeting, re-posting, and so on; all conducted through social networking utilities. Word-of-mouth conversions will no longer suffice in our fast-paced society. Consumers are embracing the participatory freedom that the Internet facilitates.